Rise Chain approached our design studio to establish a distinctive presence in the saturated ethereum layer 2 marketplace, where countless protocols compete for developer and user attention.

The challenge was creating a visual identity that would differentiate Rise Chain from competitors while maintaining the credibility essential for blockchain infrastructure. Our solution embraced an unconventional approach, leveraging neo-brutalism design principles and authentic meme culture elements to create a brand identity that resonates genuinely with the web3 community.

This crypto design strategy, combined with a delightful website experience, successfully positioned Rise Chain as both technically robust and culturally relevant, demonstrating how thoughtful web3 UX and crypto UX product design can transform a protocol's market perception and community engagement.