Pump Markets approached us to transform their complex pre-market crypto trading platform into an intuitive, user-friendly experience that would make sophisticated trading mechanisms accessible to a broader audience.

The challenge was simplifying the intricate points-based system for trading coins before their IPOs while maintaining the platform's advanced functionality and adding engaging gamification elements.

Our crypto UX design solution streamlined the user journey through strategic information architecture and intuitive UI design, implementing clear visual hierarchies and interactive elements that demystified pre-market trading concepts.

The result was a comprehensive web3 design overhaul that not only improved user comprehension and engagement but also positioned Pump Markets as a leader in accessible crypto trading platforms, significantly expanding their user base and platform adoption.