Dazzle AI came to us with a powerful AI search agent for PR campaigns that was struggling with user adoption due to its complex, technical interface.

Our team specializing in AI product design and UX design conducted comprehensive user research to understand the friction points in the AI interaction model, then redesigned the user experience to make advanced AI capabilities accessible to PR professionals of all technical backgrounds.

Through strategic UX improvements, intuitive UI design, and alignment with their brand guidelines, we transformed their technical MVP into a user-friendly platform that better reflects their brand.